It feels crazy to think that we’re only just now really heading into the second half of 2020. It has been a year. And last month feels like the longest one we endured thus far. I’ll be transparent, June had me exhausted. And not from all of the usual things that life as a Black woman in America during a global pandemic brings.
I’m going to go ahead and say it with my chest, especially as the founder of a space that was created and exists to amplify Black beauty and creativity: the newfound “love” of Blackness we experienced last month was lazy, performative, and in many cases opportunistic.
I wrestled with myself over these feelings for weeks. Because on one hand, any opportunity that a Black business gets to be amplified, to be uplifted and visible is a win. My heart overflowed at seeing businesses sell out of products, content creators growing follower bases, the well overdue recognition finally being received. But, on the other hand I couldn’t ignore the real feelings that this, as the young folks say, ain’t it.
I watched company after company come out with their statements. Saw publications express their
sudden love of Black brands, even though they’ve never taken care to highlight or recommend them before. And watched brands share eye-rolling statistics of their company’s “diversity” alongside heartfelt pledges to do more.
I was over it. A statement on Instagram and a list of Black-owned beauty brands you “love” is not it! That does not mean anything. I couldn’t see past my own anger, so even when the calls for businesses and brands to step up came along, I still wasn’t here for it. Case in point, a tweet in response to my initial feelings on the 15% pledge. Don’t judge me, charge it to my heart.
To be clear, I still feel this way. But as a friend gently pointed out, the call to shop Black goes beyond the individual consumer. It’s a call to corporations and conglomerates too. To invest their dollars into our businesses as well. And as I reluctantly exhale, I get that. I understand and I acknowledge, just like with the ongoing revolution, that there are many roles that are needed.
But as for me and my house? We’re going to continue doing what we do. And that’s build our own tables and dedicate 100% space to you.
And now onto the photo details:
- Hair: Latched and Hooked Perfect Ponytail in Textured Blowout 22″
- Eye shadow: Mented Cosmetics Everyday Eyeshadow Palette
- Brows: The Lip Bar Quick Draw 2-in-1 Brow Gel and Pencil in Hi-Brow
- Lipstick: Mented Cosmetics Liquid Lipstick in Plum All Over
- Dress: K.Lorayne Apparel Ryann dress in Baby Blue (use code EDITNOIRE)